Year
2024
Client
Tom Jason
Category
Branding
Product Duration
3 - 4 Weeks
Zyra was born as a futuristic brand dedicated to designing and manufacturing smart machines for laboratories. It positions itself at the intersection of cutting-edge technology, process automation, and scientific precision. Its visual identity evokes a sleek, advanced world—where every detail speaks of innovation, efficiency, and long-term vision.
The aesthetic is cold, clean, and reflective—mirroring the atmosphere of a high-tech lab. Zyra doesn’t just build machines: it builds the future of applied science.
The goal was to create a visual and verbal identity that conveyed:
High technology without falling into clichés.
Trust, precision, and forward-thinking.
Versatility to appeal to both academic institutions and private laboratories.
The brand had to feel innovative yet serious, aspirational yet accessible.
The final identity is built on strong contrast (white on deep black), bold typography, and a graphic universe inspired by molecular structures and industrial components. The claim “The future is now” reinforces Zyra’s urgency: it's here to change the game—now.
Zyra’s mission is to empower scientific research through advanced, automated laboratory technology—making processes smarter, faster, and more precise. Our vision is to become a global leader in intelligent lab machinery, driving the future of science through innovation.
