Year
2025
Client
Elizabeth Oliveros
Category
Branding & Packaging
Product Duration
3 - 4 Weeks
Ely’s Home Cakes is a bakery brand born from a love for homemade moments. Rooted in tradition and inspired by celebration, it offers beautifully crafted cakes that feel like they were made just for you. The branding reflects warmth, nostalgia, and the comfort of something made with care — blending pastel tones, soft shapes, and a welcoming spirit that invites people to slow down and savor.
This is not just about desserts. It’s about making someone’s day a little sweeter.
The goal was to build a brand that captures the essence of homemade cakes with a personal, emotional touch. It needed a visual identity that felt cozy, joyful, and trustworthy — one that would stand out in both online platforms and local markets, while remaining true to its handcrafted roots.
A refined and heartfelt brand identity was developed, including a warm logo system, friendly typography, and a palette that evokes softness and delight. The packaging and visuals were carefully designed to make every order feel like a special gift. Ely’s Home Cakes now communicates exactly what it offers: sweet moments, made with love.
Ely’s Home Cakes exists to create heartfelt desserts that turn everyday moments into celebrations. Our mission is to craft cakes that not only taste amazing but carry emotion, memory, and care. Our vision is to become a beloved local brand known for its warmth, quality, and the joy it brings to every table.
