Year
2025
Client
Hellen Croft
Category
Branding & Packaging
Product Duration
2 - 3 Weeks
NOKI is a ceremonial-grade matcha brand crafted for a new generation of matcha lovers—those who seek high-quality products and care just as much about the aesthetic experience.
The branding and packaging were designed to reflect purity, modernity, and premium elegance in every detail.
The objective was to develop a refined and contemporary brand identity for Noki, a matcha brand that celebrates purity, balance, and the modern tea ritual. The identity needed to reflect the product’s premium quality, the artisanal care behind its preparation, and its deep connection to traditional Japanese practices—all within a minimalist and sophisticated aesthetic. Noki was envisioned to convey calm, wellness, and exclusivity, standing out with a serene yet memorable presence that appeals to both matcha connoisseurs and a new generation of mindful consumers.
The result is a harmonious visual identity that captures the refined essence of Noki—a premium matcha brand blending tradition with modernity. The design incorporates subtle graphic elements inspired by Japanese aesthetics, paired with a natural color palette and elegant typography to create a serene and elevated presence. The logotype and visual details emphasize the artisanal nature and superior quality of the product, resulting in a cohesive brand image that communicates trust, wellness, and contemporary sophistication.
Noki was born from the desire to offer high-quality matcha in a visually harmonious environment, designed to resonate with a conscious, creative generation that values authenticity and nature. Our brand represents a moment of stillness within the fast pace of modern life — an invitation to reconnect with oneself through the ritual of tea. Inspired by minimalist aesthetics and Japanese tradition, we aim to become a global lifestyle reference for natural and mindful living, where every detail —from packaging design to the sensory experience of the product— reflects balance, purity, and well-being.
